Why Pulse
The experience on your forecourt is the commercial case.
For the principal who owns the numbers, the group head standardising across sites, and the manufacturer protecting the brand — the argument for changing the buying experience is a commercial one.
The evidence
Pressure is the biggest deterrent on the forecourt
In a carwow survey, 66% of buyers said a brash or pushy salesperson would put them off — more than any other factor. What Car?, surveying 1,500 in-market buyers, ranked pushy sales staff the number-one frustration with franchised dealers. The pressure point is well documented, and it costs you sales.
The shift
Today's buyer expects to lead the journey
Buyers now research extensively online and arrive expecting to move seamlessly between the digital and the physical, on their own terms. A self-directed experience is no longer a differentiator — it is the expectation. Pulse meets it where it matters most: on the pitch, at the car.
The manufacturer view
Experience protects brand and market share
For a manufacturer, the forecourt is where the brand is won or lost. Customer experience drives satisfaction, satisfaction drives loyalty, and loyalty drives market share. A network that lifts the buying experience — measurably, consistently, across every site — protects the brand's position, not just the dealer's margin.
The gap
No one has joined it up properly
The trade has DMS platforms, video tools and stock feeds. But the prep still lives on clipboards, the sales floor still runs on a whiteboard, and nothing connects the prep, the QR buying experience and an accountable response into a single product. That gap is precisely what Pulse fills.
Sources: carwow; What Car? survey of 1,500 in-market buyers.
Control, not concession
A relaxed buyer is not a buyer you have lost.
Giving the customer a self-directed experience is not ceding the sale — it is winning it on better terms. They feel in control and relax; you gain a timed, measured, fully accountable response and complete visibility of every enquiry. The buyer’s experience improves, and so does your data.
The honest answer on your DMS
It sits alongside your DMS and changes nothing in it.
Pulse does not integrate with, migrate, or disrupt your DMS. It replaces the prep paperwork and the sales whiteboard — the areas the DMS never properly covered — runs standalone from arrival to deposit, and hands the customer back to your DMS for the deal and aftersales. Deposits are paid directly into your own account through Stripe Connect. Nothing you rely on changes. That is deliberate, and it is the safer position for a network.
Start a live trial
See it live on your own forecourt for 30 days.
No payment, no commitment — a live trial on your pitch, with your own stock, and a straight conversation about whether it earns its place.