About Auteq

Built by someone who has been on the forecourt.

Auteq Pulse is not software written for the motor trade from the outside. It comes from decades of doing the job — and from already building the prep software that proved the idea works.

Auteq was founded by someone who has spent decades in franchised motor retail — in aftersales and on the sales floor — and who knows the gap between what the manufacturer measures and what actually happens on the pitch.

Before Auteq, that experience went into building and running prep-tracking software inside a busy dealer group: the arrival walkaround, the costs, the authorisation trail. It worked, it was used every day, and it proved that the prep paperwork and the sales whiteboard could be replaced with something the trade actually wanted to use.

Auteq Pulse is that thinking, finished and joined up — from the moment a car arrives to the moment a customer leaves a deposit. It is the tool we wished we had on the forecourt, built by people who have done the job, for the people still doing it.

What we believe

Plain talk, one product, done properly.

A self-directed, low-pressure experience is what today’s buyer expects — and what your customer-satisfaction scores ultimately reward.

We build one thing and we build it well. No upsell ladder, no modules to unlock — the whole product, on one price.

Pulse sits alongside your DMS and touches nothing in it. We replace the paperwork and the whiteboard, not the systems you rely on.

Start a live trial

See it live on your own forecourt for 30 days.

No payment, no commitment — a live trial on your pitch, with your own stock, and a straight conversation about whether it earns its place.

Start your live 30-day trial Why Pulse